In addition to the retail launch campaign I also aided in the design of Sitka’s growing number of retail locations. I led the environmental design, wayfinding, fixture signage, packaging, exterior graphics, and numerous other aspects of the rollout. 

Sitka Retail Rollout


Design Direction / Retail Design

As Sitka expanded their retail footprint, I designed the in-store environment to match the precision of their product — from fixture design to spatial layout to the standards that keep every location consistent.

Collaborators:
Mark Bartling
Gavin Duecker
Hayden Hyde
Morgan DeBrincat