BluDot has some of the most beautifully designed retail show rooms in the industry. For the opening of their new location in the Upper East Side in New York City they needed a bold, but elegant, exterior graphic to announce their presence. After many iterations we finally landed on this execution that adorns the building to this day.

One of the most interesting responsibilities I had at BluDot was creating these interior design compositions for the seasonal catalog. Initially these were to be used as a simple reference for the pagination of the catalog, but they were so well recieved that they ended up as the blueprint for the product photgraphy for the season.

There is always a need for digital marketing assets, but as with everything BluDot does, they are held to a higher standard. These clean minimalist designs emphasize the craft and detail of the product in a playful yet sophisticated way.

Blu Dot

Design, Art Direction

Less is more (difficult)

At Blu Dot I executed projects across the full brand ecosystem: 3D-modeled vignettes for catalog photography, window displays for retail locations including their NYC location, campaign creative for email and paid media, social direction, and identity work for their delivery service.

Collaborators:
Nick Smasal
Stuart Flake
Nikki Norberg
Ali Babineau

Sitka Fishing Collection