HOBO DESIGN CO LLC
Minneapolis MN

Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting

I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.

Selected Projects

2025

Network:

MTX Audio

Branding - Campaign - Brand Strategy

MTX Audio came to SixSpeed looking to modernize a brand that hadn’t meaningfully changed since the 1980s. Known for its role in bass culture, Pimp My Ride, and high-performance audio systems, MTX needed a reset that honored its legacy while speaking to a new generation. We redefined their brand strategy, updated the visual identity, and launched a voice that felt bold, current, and unmistakably MTX.