HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D 
Strategist, Copywriter


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

MTX Audio


Branding - Campaign - Brand Strategy
MTX is the audio company behind Pimp My Ride and some of the most impressive sound systems ever created. Their logo and brand identity had remained unchanged since the 80s and was in desperate need of an update. Along with the team at SixSpeed we not only improved their brand but gave them a voice that speaks to a new generation.