HOBO DESIGN CO LLC
Minneapolis MN

Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting

I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.

Selected Projects

2025

Network:

Lake Louie Brewing

Branding - Packaging

Working with the SixSpeed team, I helped develop an early brand direction for Wisconsin Brewing Company and Lake Louie Brewing as they set out to attract a younger audience. The project included rethinking brand architecture, aligning strategy across both brands, and refreshing the visual identity from the ground up. While the final direction evolved, this early concept remains a strong example of the thinking behind the work.