HOBO DESIGN CO LLC
Minneapolis MN

Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D
Strategist, Copywriter

I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.

Selected Projects

2025

Network:

Lake Louie Brewing

Branding - Packaging

I created this brand concept for Wisconsin Brewing company and Lake Louie Brewing alongside the team at SixSpeed including the talented @KelseySpecht. Ultimately this direction changed quite a bit, but I still like this early version ;)