HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

Schwinn

Campaign


Schwinn came to SixSpeed to launch the Krate EVO, a kids’ bike designed to help children learn to ride faster and with more confidence. The challenge was evolving the brand beyond nostalgia and making it relevant for modern families. We focused on joy, anticipation, and the magic of a holiday unboxing, creating a campaign that spoke directly to kids while subtly tapping into parents’ and grandparents’ memories of growing up with Schwinn.