HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

Irene Fernando

Campaign

This campaign identity was created for Irene Fernando, a Minneapolis-based public servant focused on engaging young people and communities of color in local government. The visual system reflects her energy, optimism, and forward momentum, designed to feel accessible, contemporary, and rooted in the community she serves.