HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D 
Strategist, Copywriter


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

Oaken Apparel


Branding
Few logo challenges are as enticing as the ambigram. Local performance apparel company, Oaken, reached out looking for a unique brand that would work as well on product as it does in marketing. A performance-driven geometric ambigram paired with a abstract geometric oak tree along with a bold, versatile color pallete serves the purpose well.
  1. Integer Congue
  2. Tincidunt Rhoncus
  3. Donec Sed