HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

BFGoodrich


Campaign

To mark BFGoodrich’s 150th anniversary, the team at SixSpeed and I developed a campaign celebrating the brand’s deep roots in motorsport. The work focused less on nostalgia and more on legacy through innovation, highlighting the role BFGoodrich has played in shaping performance culture over generations.
  1. Integer Congue
  2. Tincidunt Rhoncus
  3. Donec Sed