HOBO DESIGN CO LLC
Minneapolis MN

Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D
Strategist, Copywriter

I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.

Selected Projects

2025

Network:

Routine Maintenance

Brand ID - Collab - Merch

Routine Maintenance is a midwest design studio focused on building brands and ideas that last. It is a collaboration between myself and St. Paul-based designer Calvin LaBrie. The concept is built on the idea that branding and design should not be viewed as afterthoughts, but rather as an essential and ongoing part of running an effective organization.