HOBO DESIGN CO LLC
Minneapolis MN
Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D
Strategist, Copywriter
I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:
Sitka Gear
Design Direction - Campaign - Brand - Retail
Sitka is the legendary company based in Bozeman MT that pioneered technical hunting gear. The first company to combine the technical qualities of mountaineering gear from brands like NorthFace with the specific features and patterns needed for Big Game hunting.
I’ve been Design Director at Sitka since 2023, building and refining their brand standards guide, style guides for digital, print, and social media, crafting brand campaigns and product launch campaigns, and designing signage and fixtures for their growing number of brick-and-mortar retail locations.
My first expericence at a driector level, I’m also responisble for ensuring the quality of design across multiple teams on a day-to-day basis.