HOBO DESIGN CO LLC
Minneapolis MN Tyler Hoebelheinrich
Designer: Brand, Graphic, Experiential, 3D 
Strategist, Copywriter


I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.
Selected Projects2025Network:

Blu Dot
In 2022 I worked with the team at Blu Dot on various projects from storefronts to set design and promotions. Here are some of the highlights.

  1. 3D modeling vignettes and set designs for catalog spreads
  2. Various storefront displays including the window display for the 58th and Lexington location in NYC
  3. Endless email and paid ad campaigns
  4. Identity for BluDot Delivery Service
  5. Social Media direction