HOBO DESIGN CO LLC
Minneapolis MN

Tyler Hoebelheinrich
Art Direction, Design, Brand Strategy, Experiential, Interiors, Copywriting

I design brand identities, physical experiences, interiors, printed things, and integrated campaigns. What drives me is finding creative solutions founded in strategy. I believe that, without reason and purpose, design is meaningless. My goal is to make better things for the world. Things that are more interesting, higher quality, longer-lasting and more worthwhile.

Selected Projects

2025

Network:

Blu Dot

Graphic Design - Interior Design - Art Direction

At Blu Dot, I partnered with internal teams across marketing, merchandising, and design on a wide range of projects, from storefront displays to catalog set design and promotions. My work included 3D-modeled vignettes for catalog photography, window displays for retail locations including their NYC flagship, campaign creative for email and paid media, social direction, and identity work for Blu Dot’s delivery service.